Digital Marketing: Sure-fire Ideas to Consider During the Coronavirus (COVID-19)

1. Keep in contact with social media customers

Your customers can no longer visit their shops to purchase goods or place an order; so being active on social media is a perfect way to reassure your customers that you are still here. Practice empathy and touch your customer base so they know that you respect them. You may not have to post promotional material, but leave reminders to remain healthy, and other informative information will keep consumers returning to their social media accounts.

2. Ensure the online presence of your company

Despite social distancing and not much to do at home, people use more than normal internet. Many people are buying items online since they can not go out. It ensures that if the business has an online presence then prospective customers are more likely to note that. The increase in search traffic can be helpful for your company and may give your website more visibility.

3. Make pay-per-click advertising a priority

Now is the best time to increase your investment in Pay-Per-Click advertisements because there is a higher chance of users seeing ads. As mentioned above, because of the lockdown people are spending more time browsing the internet. Therefore, customers are more likely to display your advertising.

4. Keep a close watch on your rivals

You remember the expression “Keep your friend closer and your enemies closer” — this situation also does the same. Track the rivals’ Social Media handles to stay up to date with their digital marketing campaign. Take care of what they do, and do it differently later.

You need to pursue a good SEO plan to step beyond your competition, so your company is the first that pops up when consumers are looking for unique keywords. In addition to content, to increase your ranking on search engines, you should also optimize images, mobile applications and descriptions etc.