Top Digital Marketing Strategies for Software Companies In 2020
Top Digital Marketing Strategies for Software Companies In 2020
SEO
Setting up a website that is well structured, designed, and getting good conversions is hard. It is still an entirely different ball game to create pages that attract good traffic and perform a refined sales process. And it is a game of continually changing the rules. Google releases daily updates to its search algorithm. The best SEO will be those with years of experience and always up-to-date with Google’s latest search brain changes.
The trick with SEO is to concentrate your efforts on pursuits, which will yield the most significant benefits. For the long term benefits, you should focus more on,
- Technical and on-page SEO to improve the relevance of your Website to keywords
- We are establishing 4–10 quality backlinks a month.
- Marketing content to convey awareness.
- Blog posted on-site at least once a week.
One of the most critical steps in SEO is getting a first-page ranking on search engines’engines’ results for terms (keywords) that your customers use to find solutions like yours. Here’s a good list of the best keyword research tools available right now. Identify the keywords that gain more traffic. After that, you can create optimized landing pages. Like 5–10 quality blogs related to these search phrases and add links to keywords to anchor text in your content that point traffic to your main landing/product pages. This is Google’s principal strategy for achieving higher ranks.
Make use of multiple social channels
We must choose the right social platforms. Here are the most prominent social networks in the world and what each one is good for:
If your software is primed for B2B space, LinkedIn will be highly relevant. LinkedIn users are looking for enterprise solutions. A 2017 report from LinkedIn suggested that 80 percent of social media marketing leads from B2B come across the LinkedIn network.
Twitter & Facebook
These platforms are great for getting your target audience involved and for promoting your content. Both offer robust paid remarketing systems that enable you to grow a following quickly.
YouTube
Youtube is the second largest search engine after Google. So it is the best place to post video tutorials for your software, webinars, and entertainment content. Video demos and pre-roll ad campaign will provide people with insight into your solution while actively driving your Website’s traffic.
