Top Digital Marketing Tips for Small Business in 2020
Top Digital Marketing Tips for Small Businesses in 2020
1. Optimize your website for mobile
There is no doubt that mobile marketing has become more relevant than ever — with increasing numbers of consumers browsing and shopping using their smartphones or tablets. While investing in mobile-specific marketing may require significant investment, especially if you are starting on digital marketing. So you can take the first step by making sure your website is mobile-optimized for your business.
Fortunately, most website builders, such as Squarespace or Wix, as well as dedicated e-commerce platforms, such as Shopify and BigCommerce, did the hard work for you. These tools typically offer already mobile-friendly themes and templates. So, what you have to do is ensure you use one of such templates and, as you add or change your website, check again to see how things look and how things work on a mobile device.
Apart from that, if you have already paid for a website builder or e-commerce platform, this will be a highly low-cost digital marketing tip! You only need to spend extra money if you want to invest in a paid theme or use other non-included tools.
2. Do Email Marketing Campaigns to Connect With Customers
While some may argue that email marketing is outdated, the majority of small businesses still use email to facilitate their clients’ connexions.
More than half (54%) of small businesses plan to use email marketing as part of their Digital Marketing Strategy in 2020.
80% of business leaders believe that email marketing amplifies customer retention, according to HubSpot. Nearly 60% of its State of Email Marketing survey respondents say marketing emails affect their buying behavior.
The customization keeps customers returning.
The real impact of email marketing goes beyond a bogged down inbox. For small businesses, it is a crucial digital marketing tool to expand the reach and influence of their brand.
3. Create a listing on Google My Business
One of the simplest (and most free) digital marketing tips we can share is creating a listing of “Google My Business.” If you are unfamiliar with this listing, search a company by Google (as we did in the example below). As you can see, there is a listing on the right with essential business information, including address, phone number, hours, link to the website, and others.
This listing, called Google My Business listing, is a convenient means of providing essential information about your business to potential or current customers. All you have to do to edit the listing is claim your listing (if one already exists) or create one for your company.
Once you have completed your listing, Google provides you with a lasting digital marketing strategy at work — do not forget. However, if any information about your business changes, you will want to update your listing to reflect those changes.
