Top digital marketing trends for 2021
Top digital marketing trends for 2021
Prioritization of Smartphone functionality
It is now a given; brands must have a seamless mobile experience with on-site and digital marketing channels to meet the needs of more than 280 million expected smartphone users in 2021.
Mobile e-commerce transactions are anticipated to account for 54% of all online sales, and shoppers would expect a seamless checkout experience. Secure click-and-collect pickup services and a number of payment types, such as online checkout and touchless mobile payments, are expected in 2021. Search engines such as Google and Bing constantly update their algorithms, making it essential for mobile-responsive websites. If not, when they intend to buy, clients can not locate the website of a company. Improved organic search by search engine optimization (SEO) is important.
video advertising
App developers are now upgrading their functionality to a degree that will generate user loyalty and reduce the change between different apps. Instagram reels and LinkedIn stories are only a few such examples. To get users hooked on it, app companies promote such features on their own, making it the best choice for advertisers to showcase their product/service. They often communicate large chunks of information in a short time, aside from being insightful and engaging. Video advertisement thus helps to clarify the product or service in a better way than any other ad medium, thus leaving a higher recall value.
