Top ways to improve Google keyword ranking

Every rival in your field wants to be the first search result that customers see when they search for key terms. Although the method by which Google ranks these results is a mystery, SEO experts have discovered a few techniques to increase Google rankings. Because Google’s algorithm is always evolving, it’s critical to stay current.

Quality Content is still king

Google is still looking for unique and high-quality material. When it comes to positioning your website at the top of search engines, creating and distributing high-quality content should always be your primary focus. In the past, one of the major cornerstones of SEO trends has always been quality content. Since most search engines modified their algorithms, a lot has changed in terms of providing excellent material and linking to it. Penguins and pandas, for example, have been included into Google’s algorithms, altering the meaning of quality content. If you want your website to rank at the top, you should always attempt to follow Google’s quality content requirements.

Check your Site Speed

Google’s page-ranking algorithms are becoming increasingly user-centric. Users are more likely to stay on your page, return to it, and connect to it if it loads quickly and runs well. Google tends to reward pages that load quickly and places them higher in a SERP as a result of this, or perhaps because of this.

Have a Mobile or Responsive Site

Mobile devices are currently used to do more searches than computers. Though this differs by business, it has a significant impact on how your site ranks. In general, if your site isn’t mobile-friendly, Google will penalise you. If your site doesn’t perform or load properly on mobile devices, users will click away faster, hurting your ranking. The Google algorithm also considers load speed, so if your site takes too long to load on mobile devices, it will affect your ranking.

Business Listings

Over the last few years, local SEO has become increasingly important. As mobile searchers continue to dominate, any company with a physical location should focus on local SEO for better national and global results. One of the most critical and straightforward aspects of a successful SEO plan is ensuring that your Google My Business listing is set up and optimised, as well as that your business information is included appropriately in relevant local directories.

Focus on Featured Snippets

If you haven’t already, featured snippets should be a component of your plan in 2022. Featured snippets, sometimes known as the holy grail of search, appear in a rectangular box at the very top of the SERP page, in position zero. Although you can’t choose which content appears in a highlighted snippet, you may optimise your content to make it more likely to appear in one.

Focus on technical SEO

You should not overlook technical SEO if you want your website to rank at the top. Google’s algorithms value technical SEO just as much as generating SEO-rich content. Maintaining control of your website’s backend is the only way to maintain it at the top of search results. When your website has technical challenges, it directly correlates to poor user experience. Poor user experience makes users bounce off your site, and Google finds your website unfavourable to rank at the top. You can use tools like DeepCrawl to uncover all the technical issues on your website that need immediate attention so that nothing goes wrong.